LOS ANGELESWith more adult retail chains re-opening following stay-at-home orders due to the COVID-19 pandemic, Wicked Sensual Care is supporting their efforts with webinar training, in-store support and online tools to support the marketing of Simply by Wicked, the brand’s newest collection of personal lubricants. “Our goal is to support retailers during this challenging time,” said Wicked Sensual Care Marketing Director Cassie Pendleton. “Whether they are reopening for curbside service, reopening completely, or moving online, we want to make sure they are able to offer their loyal customers the best in intimate care.” The webinars will cover everything from packaging to meeting customer needs for the new collection, which features new glycerin and propylene glycol-free formulas. Stores may contact firstname.lastname@example.org to schedule a webinar. In-Store Support includes Simply promotional materials, testers and packettes, while online support includes web banners and custom artwork for the new collection. To learn more, contact email@example.com. The Simply collection, which made its debut at the 2020 Adult Novelty Manufacturers Expo, includes four new formulas: Simply Aqua and Simply Aqua Jelle, as well as Simply Hybrid and Simply Hybrid Jelle. Each Simply option features high-quality, clean ingredients, including our signature olive leaf extract,” Pendleton said. “This allows us to strike the perfect balance between incorporating natural ingredients and providing an exceptional experience. We want to provide options that complement our line while attracting the widest range of consumers.” For more information visit WickedSensualCare.com.
written by: Allen Smithberg