Lovehoney Appoints New CEO

BATH, England — Lovehoney has appointed Sarah Warby as the company’s new CEO.

Warby, who officially joins the company next month, previously served as marketing director for Heineken as well as Sainsbury’s, a leading chain of U.K.

“Lovehoney is a company with an enviable brand reputation both in the industry and with its customers,” Warby said. “I’m excited to be part of the next chapter of this amazing growth story and believe we can fulfill Lovehoney’s ambitions for global category leadership. I’m looking forward to joining and getting to know the many talented people that have helped Lovehoney achieve its impressive growth so far.” reports that although Lovehoney founders Richard Longhurst and Neal Slateford will step down from the running the company’s day-to-day operations, they will remain as directors on the Lovehoney board, alongside Philippe Jacobs and Jacob Polny from Telemos Capital.

“When we started Lovehoney 17 years ago, we never imagined it would grow to be a £100m turnover business and help so many people around the world have more fun in the bedroom,” Longhurst and Slateford said in a statement. “We’re thrilled that Sarah is joining Lovehoney to take the business to the next level. Having someone with her quality and breadth of experience is a real asset to our company and we look forward to watching Lovehoney develop further under her leadership.”

Last June, Telamos Capital, an evergreen investment company, acquired a majority stake in Lovehoney. Telemos is described as a team of highly experienced investment professionals that supports “exceptional management teams in consumer goods, healthcare services and business services to help them realize their long-term objectives,” Lovehoney said.  



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