A promotional model is a model who builds consumer demand for a product, service, brand, or concept by interacting with potential consumers. Typically, a promotional model provides information about the product or service, often by handing out flyers or brochures at an event such as a trade show or a convention. While the length of interaction with potential consumers may be short, the promotional model delivers a live experience that can have a profound influence on how the product or service is perceived.
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